Interviews first — product second
From a raw idea to a landing that brings your first customers
A step-by-step path for those looking to grow: from a raw idea to a published landing page and first leads. No need to learn the methodology — the product leads the way, with an AI draft at every step.
Registration is free. Your first idea takes a minute.
12 farms within 60 km of the city
A farm box at your door every Saturday
Vegetables, greens and eggs picked yesterday — no supermarket, no queues, no plastic taste.
- Seasonal veg & greenswhat actually ripened this week
- Farm eggsfrom free-range hens
- Farm cardwho grew it and where — in every box
- Veg, greens and eggs
- Recipe of the week
- Priority delivery window
«We stopped throwing greens away entirely. They last a week — it's just a different product.»
Marina, 34 · two kids
Sound familiar?
- The idea has sat in your notes for months, and you don't know where to start.
- You're afraid to spend half a year on something nobody needs.
- You've read about customer development and JTBD — but never applied it to your own idea.
- Friends say "cool," but no one has actually tried to pay.
Why this way
Why interviews come before code
Most products die not from bad code — they were built before the first conversation with a customer. Here the path is flipped: first you learn what hurts, in people's own words, then you assemble the product and landing from those words. Built on Advanced JTBD; no need to study it, it's baked into the steps.
You don't build the unneeded
Usually people build the product first, then look for who needs it. Here you start from the customer's job.
Copy from customers' words
Usually landing copy is made up or asked of ChatGPT. Here every line rests on quotes from your interviews.
Risk first
Usually the riskiest assumption surfaces after launch. Here you test it first.
The path
From idea to landing — through real product screens
Not icons and slogans, but real product screens. On each, AI drafts — you edit and decide what makes the landing.
Step 01
Idea
Write down what you want to build. A couple of sentences is enough — AI expands it and suggests what to clarify.
Step 02
Market & segments
AI breaks down the market and sketches customer profiles. You see who to sell to and who pays first.
Step 03
Interviews
The product tells you who to find and gives ready questions. Upload a recording — and learn what really hurts your customer, in their own words.
Step 04
Customer job map
Pains from interviews assemble into a map: you see what people will pay for first.
Step 05
Value
Frame the job you do better than the usual ways — it becomes the landing's main promise.
Step 06
Landing page
A finished landing where every block comes from your steps: testimonials from interview quotes, objection answers from your risk list. Publish on your domain.
Result
Here's what you'll publish
Three examples — selling to people, to companies, or through partners: the landing rebuilds for each case.
12 farms within 60 km of the city
A farm box at your door every Saturday
Vegetables, greens and eggs picked yesterday — no supermarket, no queues, no plastic taste.
- Seasonal veg & greenswhat actually ripened this week
- Farm eggsfrom free-range hens
- Farm cardwho grew it and where — in every box
- Veg, greens and eggs
- Recipe of the week
- Priority delivery window
«We stopped throwing greens away entirely. They last a week — it's just a different product.»
Marina, 34 · two kids
For cafés, bakeries and retail
Shift schedules without the chaos of group chats
An automatic schedule by your rules. Staff confirm shifts in the app; swaps take a minute.
- Auto-schedulerespects coverage, limits and preferences
- Swap boardstaff find their own replacement
- Hours trackingovertime and timesheets count themselves
- Auto-schedule and swaps
- Hours & timesheets
- Roles and permissions
«The schedule used to eat my Friday evening. Now I hit "build" and fix small things.»
Artyom · manager, café chain
For salons, clinics and barbershops
Online booking without calls or lost clients
Clients book themselves 24/7 while you see the whole load. Fewer gaps in the schedule — more revenue.
- 24/7 online bookingclients book on their own
- Client basevisit history and contacts
- Auto-remindersSMS cut no-shows to a minimum
- Booking and reminders
- Client base and history
- Load analytics
«Clients book at night while I sleep. By morning the schedule is full.»
Alina · barbershop, Kazan
Every section is assembled from methodology artifacts — from the segment to the pricing hypothesis.
What usually stops people
«I have no one to interview»
In the Segments step the product gives you a profile of who to talk to, where to find them, and a ready list of questions.
«I've never done interviews»
The questionnaire guides you; the product transcribes and analyzes the recording for you.
«AI will write pretty nonsense»
AI only proposes a draft — you see, edit or reject every word. Decisions are always yours.
«I don't have my own domain»
The landing publishes on our address — connect your own domain whenever you like.
How people usually test an idea — and why it's expensive
How it goes for others
From "idea in notes" to first leads
Before: the second location wasn't growing — I kept guessing why After: rewrote the breakfast menu in our guests' own words — average check up 20%
Nikita · café, two locations
Before: a course idea sat in my notes for half a year After: built a landing in a week — 12 sign-ups for the first cohort
Marina · ceramics studio
Before: spent a year planning a wardrobe configurator After: three customer talks — they pay for measuring and installation. Pivoted, money intact
Sergey · furniture workshop
Before: thought interviews were for big companies After: followed the ready-made questions — people told me themselves what they were missing
Olya · online drawing school
Before: my site said "quality and reliability" — like everyone's After: now it's my customers' words: "fixed right the first time." Bookings went up
Andrey · auto repair shop
Before: afraid to invest in development blindly After: collected pre-orders on the landing first — then started on the product
Alya · barbershop
You know your customer in their own words — and you're calm: you're building what people literally asked for. The first leads from the landing are the market answering your idea for the first time.
Still stuck in your notes? Take your idea to first customers.
No theory, no briefs. Registration is free — your first idea takes a minute.
Start your first idea